Because dads don't always think like moms.
Here is a copy of the press release that appears on prweb.com:
San Francisco, CA (Vocus/PRWEB) January 26, 2011 — GreatDad LLC, which operates GreatDad.com, today announced the acquisition of PregnancyMagazine.com, as well as sister sites Pregnancy360.com and Mom360.com. Future US, the former owners, will license the current content for these sites to GreatDad.
“This acquisition is a key strategic move for GreatDad.com,” said Paul Banas, Founder and CEO of GreatDad. “It gives us a platform to provide our weekly pregnancy newsletter, naming database, and articles to moms as well as dads.”
Future US discontinued publication of the print version of Pregnancy Magazine in December 2010.
“Future US is excited that GreatDad.com can continue the editorial tradition of Pregnancy Magazine in the online space,” said Kate Byrne, Vice President of Technology, Future US.
“Extending the reach of Pregnancy Magazine online is a way for the property to continue to deliver great content on pregnancy, parenting, and lifestyle while reaching a broader audience than newsstand and subscription sales,” said Banas.
Banas served on the Advisory Board of Pregnancy Magazine, which included a monthly column from GreatDad.com.
There are 4 million births annually in the United States and there are 141,606,000 moms, according to the U.S. Bureau of Census. BMS Media Group calculates that mothers control $2.1 trillion in annual household spending.
Headquartered in San Francisco, California, GreatDad.com is a leading source of experience, recommendations, inspiration and advice for dads – delivered from the male perspective. GreatDad.com has 16 published author contributors, over 4000 original articles written by dads, and the only weekly pregnancy newsletter written by and for fathers.
About Future US:
Future plc is an international special-interest media group, listed on the London Stock Exchange (LSE: FUTR). Future has operations in the UK, US and Australia creating over 180 special-interest publications, websites and events. Future’s biggest-selling magazines include T3, Total Film, Classic Rock, Guitar World and Official Xbox Magazine and websites include gamesradar.com, bikeradar.com, and techradar.com. Future sells more than 3 million magazines each month and exports or syndicates publications to 90 countries, making it the UK’s number one exporter and licensor of monthly magazines.