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Gilette’s tribute to Dads

The folks at Tide’s PR agency sent this to me. Perhaps you’ve already seen it. Tide and Gilette were both at Dad 2.0. They are now awake to the changing buying behavior in America’s homes that has been going on for a decade.

I’m happy to show it here too. In many ways, this is a pivotal year for dads, not really because anything has really changed, but because popular culture is suddenly aware. And that means for a many, many little kids who need an involved dad, suddenly it will be cool to wrestle on the floor and stay home from golf or the office to coach little league.

I only think we’ll know things have changed when the all important Oscar speech lineup includes one person who says, “This is for my dad, who was always there for me and made me who I am today.”