Despite all the talk about conservation, global warming, sustainability, and eco-friendliness, it's hard to get these concepts across to our kids. These lovable figures may be able to help. The kit contains one plush toy and cinch sack handcrafted from 100% organic cotton, iddy biddy steps for a greener world storybook, the Idbids Field Guide (printed on recycled paper with eco-friendly inks) and an online reward program.