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 and Join Forces to Honor Dad-Friendly Products and Services

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This article appeared in eMediaWire on May 21, 2008. and Join Forces to Honor Dad-Friendly Products and Services

Leading websites for dads unveil joint submission program designed to recognize outstanding products for dads and kids. Through a single submission process, companies and individual entrepreneurs can submit products for consideration in both the Recommends and Seal of Approval programs.   

San Francisco, CA (PRWEB) May 21, 2008 -- and leading sources of experience, recommendations, inspiration, and advice for dads--today unveiled a joint program designed to highlight products and services that are both good for dads and kids and facilitate father-child relationships.

Starting today, and invite entrepreneurs, small businesses, manufacturers, merchants, services, and other relevant websites to submit their products for consideration in both the MrDad Seal of Approval and GreatDad Recommends processes. Submissions can be made at either or Nominations for products and services submitted by dads and families are also encouraged. The single application submission process for both programs is $129. This is a one-time fee.

"There's a shortage of information out there for dads who are looking for things they can enjoy with their kids," said Paul Banas, founder and CEO of "We want to provide a ready list of products and services that, among other criteria, are educational, fun, and promote more interaction between dads and kids."

The MrDad Seal of Approval is already trusted by some of the toy world's biggest brands—including Lego, Haba USA, and the Magic Schoolbus Series--as well as a host of smaller companies.

"We're thrilled to partner with as we believe that both seals recognize products and services that support our shared goals of giving dads the resources, tools, and information they need to be the fathers they want to be and that their families need them to be," said Armin Brott, best-selling author, parenting expert, and founder of

Invention--A Necessity of the Father
While the famous proverb "Necessity is the mother of invention" gives credit to moms, the seal programs recognize that fathers look for and need solutions too. These days dads are not only more actively involved with their children, but are also some of the top entrepreneurs when it comes to creating products fostering interaction with children.

"Dads are looking for 'kid-friendly' labels or seals of approval on products and services," says Dr. Howard Bennett, a pediatrician and member of the review panel that evaluates the products and services submitted for the MrDad Seal of Approval and GreatDad Recommends programs. "Dads should care if a product or service bears these seals because this means real dads have looked at the product and not only given some thought as to whether it's apparently safe, fun, reputable, good for kids, but have seen the product in action and tested it."    

Together, and feature a number of dad-entrepreneurs who have started businesses that arose out of their own parenting needs as fathers.

"Although we've won many awards, I am most excited about the MrDad Seal of Approval," said Craig Olson, creator of the Baffle Gab board game. "The MrDad Seal of Approval assists Dads around the country to identify games that bring families together for quality time while having fun and learning. A great combination!"

"As a dad, I always wondered how far I traveled while pushing my kids in their stroller-- and this was the genesis of the Strollometer," said Dan Weber, co-founder and CEO of the award-winning Strollometer. "Being featured as a Recommends product has been hugely successful for us. We could immediately see a jump in our web hits, and overall, the exposure has been a very targeted and very efficient way to reach fellow Dads! I would recommend 'Recommends' to any dad-preneur." The Strollometer is an eight function, wireless speedometer, designed to fit on any baby stroller that can display current and average speed, trip distance, mileage, and even temperature.

Entries for the joint GreatDad/ program can be made at either website, or Individuals can also view currently recommended products at each site. In addition, features a Father's Day 2008 gift guide, highlighting great gift ideas for every type of dad.

Note to media: Both Paul Banas and Armin Brott are available to discuss the joint seal program, the submission process, and selection criteria.

Headquartered in San Francisco, California, is a leading source of experience, recommendations, inspiration and advice for dads - delivered from the male perspective.

Headquartered in Oakland, California,, along with founder, Armin Brott, has helped millions of men around the world become the fathers they want to be. The author of seven bestselling books on fatherhood, Armin also writes the nationally syndicated newspaper column, "Ask Mr. Dad," and hosts the syndicated "Positive Parenting" radio show.

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