All social movements finally gain currency when marketers sit up and notice that they have to sell differently to be successful. Today’s New York Times relates how gDiapers is targeting dads for their new flushable and more eco-friendly diapers. While the article talks about the fact that dads prefer to flush away the smell and mess of soiled diapers, the real news of this story is that dads have an opinion on the subject and that marketers are listening.
You may see more products aimed specifically at the 1.2 – 1.4 million stay-at-home dads (2005 census), not to mention the millions more who are playing a greater role at parenthood, and diaper-changing, than ever before.