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Dads finally a marketing target – for eco-friendly disposable diapers

July 23, 2006 by GreatDad Writers 2 Comments

All social movements finally gain currency when marketers sit up and notice that they have to sell differently to be successful. Today’s New York Times relates how gDiapers is targeting dads for their new flushable and more eco-friendly diapers. While the article talks about the fact that dads prefer to flush away the smell and mess of soiled diapers, the real news of this story is that dads have an opinion on the subject and that marketers are listening.


 


You may see more products aimed specifically at the 1.2 – 1.4 million stay-at-home dads (2005 census), not to mention the millions more who are playing a greater role at parenthood, and diaper-changing, than ever before.

Filed Under: Baby

Reader Interactions

Comments

  1. Mike says

    November 30, -0001 at 12:00 am

    Diapering the way the nature intended.

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  2. super says

    November 30, -0001 at 12:00 am

    I am surprised to find that dads are really interested in diapers, their quality, quantity etc.

    Log in to Reply

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Great Dad Talks is a series of conversations with experts on all aspects of the family adventure. With the perspective that “dads don’t always think like moms,” our mission is to support dad voices and our slightly different approaches to parenting. We’ll try to find solutions to every day challenges like getting kids off the couch and making STEM classes available for both boys and girls. But we’ll also tackle bigger issues when they come. The one main theme will be to support dads in the most important role of their lives that of being a great dad. Connect with us at greatdad.com and watch the video version of these podcasts at YouTube.com/greatdadnews

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