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“Dad Support Group” ad from Progressive

Paul Banas
Author Paul Banas
Submitted 06-11-2017
Progressive Dad commercial 2017

Progressive has done a far better job on their new campaign for dads than their weird and insulting attempt last year w In last year’s “Momeostasis,” men became a feminized mom version of themselves as a sign of maturity. In”Dadeostasis” versions, the mom became more masculine like her father.  Both were painful to watch since they seemed to go beyond maturity to imply a changing sexuality after kids appeaar. In this season’s ads however, you may find yourself nodding in agreement as both men and women make common statements like “Are we trying to heat the outdoors here?” or “It works perfectly fine.Why should I replace it?”

In this season’s ads however, you may find yourself nodding in agreement as both men and women make common statements like “Are we trying to heat the outdoors here?” or “It works perfectly fine.Why should I replace it?”

It’s not exactly enobling but it does feel more real and whole lot less insulting.