I tried the new Eye-Fi Mobi SD card for digital cameras at a press event yesterday. I’ve been a long-time user of Eye-Fi cards from the early days (they launched in 2005). The big advantage of these cards is to make it easy to transfer your camera’s photos to your computer or the cloud somewhere without needing to ever remove and replace the card. The earlier versions of the Eye-Fi were both smaller in GB size and while fairly simple, took a bit of focus to set up and use consistently. Now Eye-Fi has come up with a new card for “impatient” people (their words) who want photo delivery fast and painless.
Based on the now well-founded assumption that you always have a smartphone with you, the Mobi uploads photos constantly to your Android or iOS app (including Kindle Fire). No waiting to get back to your computer or device. Mobi creates its own very small WIFI network, so as long as you’re paired with your phone, you are always connected. Your smartphone then seamless syncs with your computer through the cloud or your next hard-wired sync.
They’ve even made the set-up a very simple process. You can see the Eye-FI mobi setup here.
I tried the setup at home and it was as quick as they would want you to assume. One recommendation I’d have is to incorporate a QR or augmented reality code into their marketing materials to avoid a bit of data entry and clicking from landing page to download page to app download, but even that didn’t take too much effort (we do get lazy though, don’t we?).
While most people now are using their smartphone to take what used to be called “snaps,” many moms and dads also tote an SLR for better shots. For those busy parents, who aren’t interested in options like direct uploads to Flickr or Facebook (that can be done later), the Eye-Fi Mobi is a good choice.
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