New dad moments play to dads’ memories in new Dove campaign

My kids are 11 and 15 now, and I feel lucky to still be working in a category where I get to enjoy babies and stories of pregnancy, at least vicariously. Dove+ Men Care has probably been watching 1000s of new dad videos to launch a new camp campaign on YouTube for Father’s Day. Take a look:

I don’t know if we all remember where we were when we found out we were going to be dads. It may have been an excited phone call or at a trip together to the OB, or it may have been a surprise reveal that someone was tricky enough to catch on film like these guys. But all dads remember that rush of excitement and yes, fear, that accompanies the news. Dove’s own studies show that men find becoming a father to be a significant and transformative experience; 82 percent of men globally believe that having a child changes the way they think about what it means to be a man.At that moment, we’re no longer the boy of the dad, but soon to be the father of the boy (or girl) and the baton of responsabilty is passed on to a new generation.